RBI for Sale: Coverage Continues
PSFK suggest that this marks a big retreat from advertising and a failure to get magazines online:
The story could suggest two things: an Adsense-fueled digital era has
made old fashioned print ads irrelevant and therefore broken the
business model for many magazines – and meanwhile those magazines have
failed to realize the potential of migrating their business properly to
the web.
Content Matters highlights the same advertising downturn angle:**
on the conference call, Reed CEO Crispin Davis indicated that the
Company is looking to protect itself from an expected advertising
downfall as we move towards a recession.
And Media Wire Daily is clearly unexcited by the “dump magazines, get risk information” idea:
Reed Elsevier is unloading its Business Information unit in what some
see as a bail out of dealing with an ad recession. The company is
trading up publishing business information titles for ChoicePoint, a
risk management information provider. Yawn!
And now, I’m going home for a stiff drink…
Sign up for e-mail updates
Join the newsletter to receive the latest posts in your inbox.
Some Good Reading About The Future of News Paid Members Public
Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media