A trade journal of a still-emerging field, written by Adam Tinworth.

Archive for

I’ve always assumed that, by nature of being from niche B2B titles, our blogs were significantly less popular than those from national newspapers. And then I saw a story on reporting on The Times’ blogs and their traffic figures. Here’s the graph:

Times Blogs StatsBased on those figures, and comparing month-for-month, our best blogs would sit comfortably amongst the middle of them.

I feel much better now. 

In many ways, I think Shane’s following post hits the nail more accurately on the head:

This seems to be a change in direction for a blogosphere. Instead of bloggers trying to reach the elite on their own, they are now selling into bigger entities, bringing their audience and hoping to gain from being part of a larger whole.

This is a win-win equation much of the time. When we brought Flightblogger into the Flight Global stable, we gained the traffic and skills of a great blogger, and he gained the resources and brand name of a long-established publisher to back him up. And more to the point, we gained a great example of just how powerful, how journalistic and how traffic-generating great MSM-backed blogging can be. 
I really hope that in the coming months we’ll finally see the blogging versus journalism meme die, and we’ll start to see the true fruits of the great symbiosis between a profession and a style of publishing that the meeting of the two entails.
Time to get some work done. 🙂