How Many People Create Online?

Adam Tinworth
Adam Tinworth

CMS Wire has picked up on Gartner’s new classification of online community participants. It’s still essentially the 80/20 rule, but the 20 are broken down into three groups:

[![Gartner: Community Participants](https://i2.wp.com/www.onemanandhisblog.com/content/images/2008/08/G_GenV-thumb-460x434.jpg?resize=460%2C434)](https://i0.wp.com/www.onemanandhisblog.com/content/images/2008/08/G_GenV.jpg)
Interesting how small they still perceive the creator part being. This suggests to me that there’s still a role for the professional, in creating genuine original content which people congregate around. But it’s worth journalists remembering that a “3 in 100” creator proportion suggests that there’s a whole lot more competition for attention than the “1 to several thousand” print era…
communitycreatorsgeneration v

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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