If I think it’s relevant I’ll mention it, but otherwise you’ll just have to trust me: I blog about people and brands because what they are doing or saying is of interest to me. That’s it.
I was listening to Twit the other day when the contributors were talking about their concern that too many blogs “just” pointed to stuff. I am not so sure that this is a problem and sort of rests on the, mistaken in my view, assumption that blogging has to be like journalism.
It’s a shame that the perception of blogging is in a place where these things need to be said. One of the stock ideas I use when training journalists to blog is that the basic currency of the blog is the thought “that’s interesting”. Everything you post to a blog is something you find interesting and want to share with others, be it a link, an article, a photo or a video.
Everything that you post stems from that initial reaction to something of “that’s interesting”. That’s why I encourage our bloggers to immediately act on that impulse and get the post up straight away. They should, at all costs, avoid the situation where they’re casting around for a quota post for the day. That leads to things which are non-interesting pretty damn quickly.