One of the commenters on the Tim Luckhurst piece I posted about earlier hits the nail on the head:
The model you have of your consumer’s behaviour is wrong, they aren’t using the internet as a way of reading a newspaper, they are using the internet, some of which consists of newspaper content, its a different thing. It was bad enough having to explain this in 1999, I find it a bit surprising it still needs saying in 2009.
And too much of the current discourse around content business models misses that fundamental concept.
Sometime the online discussion about content paywalls makes me despair of my profession. There seems to be a strong element of the journalistic community that just want to stick traditional journalistic content behind a paywall, and suddenly journalism's problems will go away.
This is madness.
I'm not suggesting that paywalls don't have a place in publishing businesses. After all, I work for a publisher that makes more than half its revenue online - and some of that is generated by paywalls. But the path to that point has taught us many things about making money online, and one of those is that just shoving traditional content online is not the way to go - especially if you're going to stick a paywall around it. Indeed, I find it amusing that I spend half my week helping build free-to-air content around a very successful paywalled site, just as others are getting rid of free content.
However, too many of the pro-paywall arguments have, to me, the ostrich-like quality of sticking your head into the sand of traditional media, whilst ignoring the developments that have happened elsewhere on the web for the last decade. Believing that paywalls will save the day requires an interesting combination of hubris and myopia such as that on display in Tim Luckhurst's piece on Comment is Free today. The penultimate paragraph made me laugh out loud:
The internet is a valuable tool. It can bring inspiring, diligent and creative reporting into every home. But it will not do so by obliging consumers to accept the shoddy, propagandist ranting some categorise as citizen journalism and less credulous critics recognise as a deplorable reversion to the days when news was always deployed as a political weapon and only occasionally reported.
Mr Luckhurst seems blissfully unaware that he has just produced - in that self-same paragraph - a piece of "shoddy, propagandist ranting".
And so, last night I took myself off to Shoreditch House for the Computer Weekly IT Blog Awards. This is the second year that we’ve run these, and the first that we’ve actually had an awards night at the end, I believe. And what good fun it was. Drinks, chat, CW web editor James Garner in full-on Bruce Forsyth mode, and Leila Gilley, our newly-appointed community manager for Estates Gazette (pictured above with Brucie James), snagging one of the awards for her site Girls’n’Gadgets.
Only took us three years to get there…
I love Alison Gow’s blog, Headlines & Deadlines, because every few months she puts up a post that really nails an issue, and becomes essential reference for journalists from then on. Here’s another one:
I read a brief from the Society of Editors conference the other day where an editor- a mate of mine, actually – told his assembled audience:”What we produce is niche. Nobody else sits in our courts every day. Nobody else scrutinises our public bodies”. It’s stirring stuff and I’m sure his audience swelled with pride but it’s just not true.
Well worth reading her deconstruction of a lot of the “public service” special pleading that journalists are making right now.
Ouch. This is a painful, but compelling, read:
I walked off stage and immediately went to Brady and asked what on earth was happening. And he gave me a brief rundown. The Twitter stream was initially upset that I was talking too fast. My first response to this was: OMG, seriously? That was it? Cuz that’s not how I read the situation on stage. So rather than getting through to me that I should slow down, I was hearing the audience as saying that I sucked. And responding the exact opposite way the audience wanted me to. This pushed the audience to actually start critiquing me in the way that I was imagining it was. And as Brady went on, he said that it started to get really rude so they pulled it to figure out what to do. But this distracted the audience and explains one set of outbursts that I didn’t understand from the stage. And then they put it back up and people immediately started swearing. More outbursts and laughter. The Twitter stream had become the center of attention, not the speaker. Not me.
An interesting debate between Rob Andrews of Paid Content UK and former colleague Ciarán Norris about the rumoured deal between News International and Bing, and the future of content on the web:
Just over a year ago, I launched a project I never had time to commit to.
And I’m really excited about who I’m handing it over to. It feels like one of my long-term goals for our blogging strategy here at RBI is beginning to come to fruition. And I’ll talk about that in more detail, once my replacement posts. 🙂
I had such good intentions. It was a subject I was passionate about, it was a way for me, as RBI’s head of blogging, to lead by example. I was going to have fun here. But after a burst of activity about Web 2.0 Expo Europe and Le Web last year, this blog has been largely moribund.
The timing was unfortunate – the launch of the Social Enterprise coincided with a huge upsurge in my work level at RBI, and I could never give the topic the attention it deserved. However, it is with a great deal of pleasure that I give it up. Why? Because James has found someone to replace me, who knows this subject far better than I do. Someone whose blogging and thinking about social media I’ve been following since I started blogging. Someone who is one of the very few who can genuinely claim to be an expert in this field.
Her first post will no doubt surface later this afternoon. But if you want a clue, she appeared in one of the earliest posts on the blog.
Thanks for reading, both of you, and I leave you in far better hands than mine.
Credit where credit’s due time. The NUJ has come a long way since the kerfuffle earlier in the year.
But I’d go as far as to say that the NUJ is beginning to get social media. Blimey.