What Publishers Need To Understand

Adam Tinworth
Adam Tinworth

One of the commenters on the Tim Luckhurst piece I posted about earlier hits the nail on the head:

The model you have of your consumer’s behaviour is wrong, they aren’t using the internet as a way of reading a newspaper, they are using the internet, some of which consists of newspaper content, its a different thing. It was bad enough having to explain this in 1999, I find it a bit surprising it still needs saying in 2009.

And too much of the current discourse around content business models misses that fundamental concept.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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