iVillage – Lulu Phongmany:
Been around for 10 years without really talking to the community about what they wanted. Very different issues drive success in message boards as opposed to content. Content seems tool-based, forums more around mutual support issues.
Food site relaunch: Editors and community managers are of equal footing in the approval process. Integrated community with content so there’s no real distinction. In essence message board content is seen as no different to anything else. 285% up on page views.
The more options for participation, the better. Bake community into the whole editorial process.
Chris Taggart – OpenlyLocal
Journalists don’t generally know much about anything – they aren’t really interested in the subject, just the story. Fine for basic, traditional reporting. It worked because they had skills and access to information other people didn’t have. And all this (cuttings libraries, directories, contacts) have been subsumed by the web. But it’s still about the stories. And they can be focal points for conversations.
Your readers know more about the subject than you do. The thought of doing journalism without involving them is terrifying.
Naked Capitalism blog is a great example of journalism done with the audience.
Newspapers get blogs wrong because they’re not used to having a conversation.
Paul Bradshaw – Birmingham City Uni, Help Me Investigate
Citizen journalism is a patronising and outdated term. It covers a ridiculously wide range of activities: accidental journalism, value adder, data analyst, the ear or eye of a group of friends…
Collaboration is about many groups, overlapping, and working in collaboration. A journalist is an ideal overlap point. Join the dots, make interesting connections. That’s what Help Me Investigate has found in its investigations.
Help Me Investigate is essentially a project management tool for collaborative investigation.
How to get people involved: Don’t ask, don’t offer tokens; lead by example. Share.