Possibly more significant than The Daily

Adam Tinworth
Adam Tinworth

Photo Feb 03, 3 14 50 PM

Following on from yesterday’s launch of The Daily, iTunes has changed its terms and conditions. Above is a screenshot from my iPad, when I was asked to agree to the new Ts and Cs earlier today.

See the last line of the changes there?

…and that we may request permission to provide personal information to the Publisher for marketing purposes.

That means in-app iPad subscriptions are no longer a void of information. Apple no longer has to own the relationship with your subscribers…

appsbusiness modelsiPaditunessubscriptionsthe daily

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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