FT blows single-use holes in its paywall
The FT is offering single-use links for its subscribers to share content.
It’s almost a Snapchat for news… 🙂
Interesting move, in that it potentially turns existing subscribers into advocates for the service – and adds value to their subscription, by making content sharable with colleagues. It doesn’t do anything to solve the social sharing problem – but that’s a separate challenge for them.
The news release went out today, but the surprise was rather blown last week by excited FT staff:
Genius idea: "gift" an @FT article to a friend who doesn't subscribe. Link expires after 1 click. Snapchat for news! pic.twitter.com/IoSDD4slot— Tim Bradshaw (@tim) November 14, 2013
[Full disclosure: The FT has been a major client for the last few months, and I’ve been delivering workshops for them in partnership with Neil Perkin and eConsultancy]
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Some Good Reading About The Future of News Paid Members Public
Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media