Meet the new social media hierarchy, same as the old one

Adam Tinworth
Adam Tinworth

Why social media feels so much less exciting when it’s established:

Open systems start with no hierarchy, so they look like meritocracies at first, but network effects mean newcomers create a hierarchy, often without even meaning to. We will never return to a Twitter where there’s little difference between newcomers and the old guard.

The form of the piece is an good old fashioned “it’s not fair” – but it captures why the excitement and potential many find in the early days of a new tool often fails to come to fruition, as new hierarchies start to establish themselves.

hierarchiesnetwork effectSocial Media

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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