Twitter's head of news out after a year

Adam Tinworth
Adam Tinworth

Twitter’s head of news Vivian Schiller is stepping down:

Vivian Schiller, the high-profile NBC and NPR exec whom Twitter hired to run its news unit, is leaving the company as part of a consolidation. Adam Sharp will now be in charge of both news and government at the social messaging company, as part of a larger consolidation across the media division by its new head Katie Jacobs Stanton.

Here’s Schiller’s own tweet about it:

1/3 Stepping down from Twitter so new global media lead @katies can reorganize as she sees fit. Wish everyone at twitter nothing but best.— Vivian Schiller (@vivian) October 8, 2014

There’s been an interesting trend of social-savvy journalists finding their way into the social networks – think Joanna Geary at Twitter in the UK, Hannah Waldram at Instagram and Liz Heron at Facebook – but the path is clearly more rocky than you’d think. The Tumblr newsroom was an early example of that.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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