What does it mean to be creative?

Adam Tinworth
Adam Tinworth

Compelling exploration of how creative minds function:

As psychologist Mihaly Csikszentmihalyi, who has interviewed creative people across various fields points out, creative people “show tendencies of thought and action that in most people are segregated. They contain contradictory extremes; instead of being an “individual,” each of them is a “multitude.”

The ability to switch between apparently contradictory modes of thinking is key. Fascinating.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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