Fashion blogging as the new (tired) media mainstream

Adam Tinworth
Adam Tinworth

The rise, commercialisation, fall and rebirth of fashion blogging:

“Because there was a period of time where fashion bloggers became quite monotonous…now we’re seeing individuals come through, but on social media as opposed to a web-based platform,” observes Lau. “It’s almost like the big fashion bloggers have become ‘establishment’ and people on Instagram or Vine stars are doing their own thing.”

A fascinating picture of an industry in a process of continuos re-invention.

Bloggingfashionfashion bloggingInstagrammonetisationsponsored postsvine

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

Comments