Magazines are going to hurt in 2016

It’s gonna be a tough year for magazines, says a McKinsey report

Magazine’s failure to build complementary digital products is hurting them badly…

In fact, according to a new report from global consulting firm McKinsey, every category of media—from cinema to educational publishing to video games—should see an increase in consumer spending in the next few years.
Every category, that is, except magazines.

In many cases, their room to innovate in digital has been reduced by the number of pure digital players eating their lunch. It’s a tough picture: but is it the endgame?