In an era of Medium, LinkedIn and Quora, I wonder if we need media companies to bastardize their brands, especially as it becomes increasingly obvious that all traffic doesn’t translate into dollars. Traffic-driven monetization can’t be amiable strategy for anyone. So instead of opening their platform to all comers, the media brands should be thinking about how to enhance the value and quality of their offerings.
It’s not that you can’t make money from being a high-volume, low cost site – it’s that there isn’t room for an infinite number of them. And the ones that already exist are very good.