Info

A trade journal of a still-emerging field, written by Adam Tinworth.

A prominent YouTuber has lost a lucrative contract:

Since August, PewDiePie has posted nine videos that include anti-Semitic jokes or Nazi imagery, according to a review of his channel by The Wall Street Journal.

On Monday after the Journal contacted Disney about the videos, the entertainment giant said it was severing ties with Mr. Kjellberg, who as PewDiePie rose to prominence via clips of himself playing videogames or performing skits and making crude jokes.

What’s interesting about this is that a single YouTuber has reached enough prominence that their deals with major corporations warrant the attention of the Wall Street Journal.

Significant enough, in fact, that they pushed out out as a notification:

PewDiePie WSJ push notification

YouTubers are still a massively under-discussed part of the modern media business landscape.

  • Eve Keneinan

    I think you have mistitled this post. Instead of “busts,” the word you were looking for is “frames.” Or possibly “defames.”

    • Nope. “Frames” would imply they created the footage in question, which they clearly didn’t. And the footage – even if it was done in jest – was clearly playing with anti-Semitic themes. But they’re not saying that he’s anti-Semitic, just that he filmed and published something anti-Semitic, so there’s no defamation either.

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