Apple announces social video app Clips

Adam Tinworth
Adam Tinworth

Apple dropped some new kit this morning – a red iPhone, a better iPad (non-Pro), and some watch bands.

Oh, and a social video making app:

Apple today introduced Clips, a new app that makes it quick and fun for anyone to create expressive videos on iPhone® and iPad®. The app features a unique design for combining video clips, photos and music into great-looking videos to share with friends through the Messages app, or on Instagram, Facebook and other popular social networks.

One interesting touch for mojos on the go:

With Live Titles in Clips, users can add animated captions and titles using just their voice. Captions are generated automatically as a user speaks, and appear on screen perfectly synced with the user’s voice. Users can mix and match different styles, and tap any title to adjust text and punctuation, or even add inline emoji. Live Titles supports 36 different languages.

It’s not available to download quite yet – it will be out in April. But it looks like it could be a very handy tools for journalists working on social video quickly from the field. Look for a full review next month.

appleappssocial videovideovideo journalism

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

Comments