Medium: a post-advertising business?

Adam Tinworth
Adam Tinworth

Interesting summation of Medium’s current business philosphy from Ev Williams:

If remuneration is not part of the equation for why you publish, I can’t imagine a stand-alone web site serving you better than Medium in terms of cost, simplicity, and, most importantly, reaching an audience.

If remuneration is part of your equation, you’re also in the right place, as long as you’re not looking to build an advertising-funded site.

(Worth noting: this was in response to a post listing all the publications that have quit Medium.)

blog platformsMediummonetisationpublishing strategy

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

Comments