As of Tuesday, Slate, Upworthy, GOOD, Futurism, Refinery29 and Mic have made arrangements to no longer have their articles and videos shared on Takei’s Facebook page, the companies confirmed.
And Takei hasn’t been sharing those articles from the goodness of his heart:
Publishers that rely on social media as a distribution tool might pay to have their articles and videos shared by well-known figures or Facebook pages that have large, loyal followings. Publishers usually make arrangements with companies that coordinate across so-called “influencer networks” to get content shared.
There’s a real lack of transparency here: I wonder how many of Takei’s fans (over 10million of them, including 52 of my friends…) were aware that he was being paid for promoting articles? And how aware are you at how dependent the big, socially-focused sites have become on buying “influencer” traffic from people like him, via these networks?