But the closing paragraph is particularly chilling:
However, we will soon see these big players enter “soft,” relatively inconsequential segments of the news business, like entertainment, then probably lifestyle and, finally sports. I’m looking closely at how Apple News works, with its unique aesthetic and attention to detail, implemented by competent people. And I see the looming wave.”
I’d never really contemplated Google, Amazon, Facebook and Apple getting into the news business. If you consider how easily some of that “aggregation” activities of the volume players could be simplified and cheapened by having algorithms do the rewrite not people, and then you think “hmm”.