A prominent YouTuber has lost a lucrative contract:
Since August, PewDiePie has posted nine videos that include anti-Semitic jokes or Nazi imagery, according to a review of his channel by The Wall Street Journal.
On Monday after the Journal contacted Disney about the videos, the entertainment giant said it was severing ties with Mr. Kjellberg, who as PewDiePie rose to prominence via clips of himself playing videogames or performing skits and making crude jokes.
What’s interesting about this is that a single YouTuber has reached enough prominence that their deals with major corporations warrant the attention of the Wall Street Journal.
Significant enough, in fact, that they pushed out out as a notification:
YouTubers are still a massively under-discussed part of the modern media business landscape.
This looks like a really handy device for both stabilising and improving the audio of your video:
Three years of Vines, in one video. I was never a huge user of Vine – but it’s nice to see the four minutes of time I put into it all in one place…
Are you now, or have you ever been, a Viner? In which case, you need to act sharpish, to rescue access to your content. Vine as we know it dies on January 17th, and you only have until then to download your content:
And last but not least, you can now download your Vines through the app or the website. All of your Vines will continue to live on the vine.co website so you can browse all of the amazing videos you created over the years.
Nothing’s being deleted, but if you want access to the original video files, the clock is ticking…
The Vine app itself is becoming a looping video camera for Twitter:
Here’s what’s coming: in January, we’re transitioning the Vine app to a pared-down Vine Camera. With this camera app you’ll still be able to make six-second looping videos, and either post them directly to Twitter or save them to your phone.
Oh, and Giphy has a handy tool for converting your Vines into Gifs…
Blogosphere magazine has just revealed its latest cover star – the ubiquitous Zoella. The reveal video does give some surprising insights into the impact on her life of YouTube-driven celebrity. The idea of bus tours driving by your house is rather disturbing…
The Mail has got rather hot under the collar at the imagery, though:
But seven years after she first burst onto the scene, Zoella’s latest photo shoot, in which she lounges on a bed in just her underwear, is further evidence of the teen idol’s move towards an increasingly grown-up image.
YouTubers. Bless ’em. They grow up so fast.
Life after Vine:
The drumbeat of doom was such that most of the app’s biggest names, after attempting a remarkable shakedown, had long migrated to Snapchat, Twitter, YouTube, and such, mostly only using Vine now to advertise that exodus. Miel has followed suit, to a degree, but worries that the appeal won’t transfer — her appeal, or the medium’s. Vine was never quite as craven — or quite as specifically teenaged — as the media attention made it seem. It prized, and perfected, a very specific and impressively bizarre and wholly universal thing.
Interesting insight into the rise and path to survival of the Vine celebs, even as the platform that birthed them dies.
BuzzFeed’s shift to video is taking hold in its U.K. operations. The digital media company is doubling the size of its London office so it can house two new studios with a particular focus on sponsor video.
The goal: to bring all video production made on behalf of U.K. advertisers in-house.
So, it’s all ads rather than editorial video – but it’s a telling sign of how important video is becoming to monetising content. And another step in Buzzfeed’s shift towards video.
Silvia Killingsworth on Instagram ads:
Today I was fed a full commercial from Karlie Kloss, which was amazing because it was just a fully produced video ad like the ones you used to see on television when you used to watch live television.
And it is:
Yup, that’s a full-on TV advert. And it’s been commissioned and shot for play on Instagram.
It seems that social networks are becoming the new TV. And in that light the latest “Twitter for sale” rumour makes sense:
Walt Disney Co. is working with a financial adviser to evaluate a possible bid for Twitter Inc., according to people familiar with the matter.
Now streaming on Twitter
Why? Because Twitter is quietly becoming a video company. Mathew Ingram:
With its resources, Disney would be able to help Twitter improve its video streaming and possibly strike new deals with other content providers. As a result of a recent acquisition, Disney owns a stake in BAMTech, the digital arm of Major League Baseball, which runs streaming services for ESPN and others, including Twitter.
As John Gruber put it:
Twitter is a media company and a publishing service, not a social network.
Increasingly I wonder exactly what is a social network in 2016. Snapchat and WhatsApp are less social networks than communication tools. Instagram is a picture sharing service with comms element. Twitter is a publishing platform. Does that just leave Facebook?
Not everyone is certain about Disney making a good partner for Twitter, though:
But if you’re going to spend $18 billion, $20 billion, $30 billion on something, you need a little bit more than “I like the dude who runs the company.”
Bear in mind that Disney acquired Marvel AND Lucasfilm AND Pixar, for $15 billion. Is Twitter really worth as much to it as those three properties put together?
I’m teaching video this year, so I can write this off against tax, right?
People often think of YouTube as social media, but it’s never really been a social network. Sure you could subscribe to a creator’s channel, but it was a very one-way, broadcast relationship.
That might be changing – a little – with the launch of YouTube Community:
The brand new Community tab on your YouTube channel gives you a new, simple way to engage with your viewers and express yourself beyond video. Now you can do things like text, live videos, images, animated GIFs and more, giving you easier, lightweight ways to engage with your fans more often in between uploads, in real time. Viewers will be able to see your posts in the Subscriptions feed on their phones. They can also opt into getting a notification anytime you post.
And it looks something like this:
This feels like a defensive move from YouTube – it encourages creators to develop their audience relationship within the YouTUbe platform, rather than moving their viewers into a different platform for non-video updates. If anything, it’s a laggard response to the overwhelming success of Facebook Video, which is clearly a draw for existing and emerging creators.
Bolting on social network features to existing platforms does not have a great success rate as an idea. It remains to be seen if this will be any better. But I’m not betting on it.