Are you reaching for high reach? That might be an error.
You can take the tools of publishers to brand marketing, but that doesn't mean you should take their behaviours
Brilliant Noise's launch party gave a taste of the laid-back Brighton digital scene
The other problem we have is we fixate on platforms, like Facebook, Google or Twitter and use them as proxies for the complexity of the web. It would be better to recognise that these are access points to the vast network of networks that is the web, the web that is connecting up all of humanity, all of our knowledge, increasingly all of our objects.
Just one gem in his presentation from TEDxBrighton.
The meaning of blogging in evolving in an unhealthy way - don't forget where the medium came from.
But, in recognition of the move towards a screen-based world, she says much of her energy is devoted to trying to apply magazine brands to new media.
They are vulnerable for many reasons – they often serve sectors and audience niches that may be better able to serve themselves via online communities. Some depend on classified job ads for a great deal of their revenue (a business which is easily distintermediated by the web) and their legacy infrastructure, their commitments to print based business models can make it hard for them to move quickly enough to take advantage of the fast-evolving online media world.
He is, of course, quite right. These are going to be testing times for trade media, but very exciting ones, too. (Of course, I’m a bit of a change junkie. Other people’s views may differ…)