That big News icon on iOS devices might be sucking in more readers than you realise…
Apple News is actually driving people back to The Telegraph site - that matters, because it make sit potentially more useful than Facebook.
Apple is giving Apple News a new push - opening up the richer format to everyone, and kicking off the first advertising campaign for it. Will it start generating significant traffic?
Apple really does want to be a single point of access for news - but its definition of "news" is not necessarily one journalists will recognise.
During its Q4 2015 earnings call today, Tim Cook revealed the first numbers for its new Apple News service saying that the app has around 40 million users since launching alongside iOS 9 in September.
We’ve no idea how they’re measuring that – but it still bears watching.
Some mainstream news sites are already on-board with Apple's new Apple News app on iOS.
A first look at Apple's news aggregator News in iOS9
This here humble blog is already up and running in Apple's new News reader app on iOS9.