If you want to move beyond "engagement" as a buzzword, and make it something serious, you need to do something like this.
Another newspaper starts applying machine learning to its comments.
Lea Korsgaard gave a fascinating talk at Digital Media Europe 2017 on building a small, but rapidly growing, site centred around serving a community.
A checklist of how to screw up community development as a publisher.
Joanna Geary talks about social change in publishing businesses
What skills could brand journalists actually bring to brands and their marketing efforts?