The secret to good branded content? Write authoritative content - and let that persuade people.
Can a content marketer be content? Do they have natural predators? Is the population out of control? Is it time for a cull?
Your content needs to have a purpose - how do you ensure that you can build leads from content, and act on them afterwards.
How can we stand out in the tidal wave of crap content that is coming? Doug Kessler has five great suggestions…
How does a company that runs financial exchanges use social content? In a highly targeted, very focused way. And to great effect…
Another word has the life sucked out of it by the digital bandwagon
Marvel Comics on Tumblr and Pinterest is an almost perfect match of content and content marketing.
Digg was an extremely influential site for anyone who worked in the early era of online publishing, so it being scrapped for parts is sort of weird, especially for those of us who used to beg friends to vote up Digg stories.
It’s easy to forget how important Digg was to traffic in the mid-2000s, and how Reddit was dismissed as a second-rate failure. As early as 2008, the community manager of Computer Weekly was telling me that she was seeing more results from Reddit than Digg. Sometimes the decline is well underway before we notice it. Two lessons there:
- Even the most powerful social site can be rendered irrelevant
- The early winner isn’t always the long-term victor
Bear that in mind as you fire up Facebook and Twitter this morning.
What's the roots of the tension between content people and SEO folks - and how can we do away with it?
Google has been trying to wean publishers off SEO tactics it considers unsavoury. Are Inforgraphics its next target?