Turns out that George Take isn't your fun liberal friend on Facebook. He's a ruthless influence marketer, selling your attention for big bucks.
YouTube celebs now carry more influence than traditional ones. How will that change their creative output?
If there's a bubble out there, it's the work of uncritical influencers who make their money hyping the next thing. Time to watch track records…
So, do all those travel bloggers furiously typing away as they jet around the world actually change consumer behaviour?
There's an elite club for people with a Klout score of over 70. Are they really the big fish of the social media landscape?
Given that I spent most of social media week hammering at the keyboard of my MacBook, bashing out liveblogs for the good people at Like Minds, I’m faintly surprised to discover that I was, in fact, one of the top 30 most influential tweeters during the event. This, at least, was the verdict of the Brass Agency, who were doing all sorts of clever social media monitoring and analysing things during the week.
In the spirograph [above], each bar is an individual person or organisation’s unique twitter handle. Bar height represents ‘influence’ (as calculated by the factors mentioned above) and the lines between the people represent who is following who (blue to pink indicates the direction of the link).
A bizarre result from Klout's influence algorithm
Well. I’m back from my break in France, and feeling relaxed, refreshed and recharged. There’s much blogging I want to do, but I’ve been flat out with strategy and training and liaison and other exciting work things since I returned. My diary opens up a bit from tomorrow, so expect a bit more posting then.
This is fun: