The consequences of the NYT exposé of fake followers are being felt - a journalist is being investigated and accounts are being deleted.
The New York Times has brought the dirty secret of the influencer economy to public notice. And it's as nasty and seedy as you would expect.
Turns out that George Take isn't your fun liberal friend on Facebook. He's a ruthless influence marketer, selling your attention for big bucks.
YouTube celebs now carry more influence than traditional ones. How will that change their creative output?
If there's a bubble out there, it's the work of uncritical influencers who make their money hyping the next thing. Time to watch track records…
So, do all those travel bloggers furiously typing away as they jet around the world actually change consumer behaviour?
There's an elite club for people with a Klout score of over 70. Are they really the big fish of the social media landscape?
In the spirograph [above], each bar is an individual person or organisation’s unique twitter handle. Bar height represents ‘influence’ (as calculated by the factors mentioned above) and the lines between the people represent who is following who (blue to pink indicates the direction of the link).
A bizarre result from Klout's influence algorithm