What does it take to be an Instagram "Influencer"? A lot of manipulative behaviour.
If there's a bubble out there, it's the work of uncritical influencers who make their money hyping the next thing. Time to watch track records…
There's an elite club for people with a Klout score of over 70. Are they really the big fish of the social media landscape?
Joe Ferbnandez of Klout comes under hostile questioning at Le Web
Five crunchy content links for creative commuters.
Given that I spent most of social media week hammering at the keyboard of my MacBook, bashing out liveblogs for the good people at Like Minds, I’m faintly surprised to discover that I was, in fact, one of the top 30 most influential tweeters during the event. This, at least, was the verdict of the Brass Agency, who were doing all sorts of clever social media monitoring and analysing things during the week.
In the spirograph [above], each bar is an individual person or organisation’s unique twitter handle. Bar height represents ‘influence’ (as calculated by the factors mentioned above) and the lines between the people represent who is following who (blue to pink indicates the direction of the link).
A bizarre result from Klout's influence algorithm