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Subject Coverage: journalists vrs bloggers

Bloggers versus Journalists: subject matter

[Created by Flowton from Pew data, discovered via We Are Social]
These appear to be US figures, but it’s still interesting reading, particularly at the points of vast difference. Bloggers are far more interested in Science than the mainstream media, but significantly less obsessed with health stories. To their credit, bloggers care more about the environment, but run up a serious demerit for their celebrity obsession. 

Old Media Is Your “Trendy” Uncle

There’s an interesting post over on Kottke.org by guest blogger Aaron Cohen that points out that the speed from launch to mainstream media adoption of new social web tools is growing ever faster.

I’ve been chuckling ever since I read it, because it’s left me with the image of “old media” as your embarrassing uncle, desperately buying albums from new bands in an attempt to cling on to his long-gone youth…

The Meaningless Mainstream Media

Andy Ihnatko on why the term “Mainstream Media” is meaningless:

You waste your shot by blaming it on The Mainstream Media instead. When I get to the end of your heroic screed I’m tempted to click the “Comment On This Post” button and ask you to explain what role, precisely, the Kansas City Star played in this hypocrisy and how they benefitted.
“Oh, all those Mainstream Media organizations behave the same way,” you counter. Ah. Is that why you won’t rent an apartment to one?
Again I say: it’s a meaningless term. Look at the state of publishing today. Does this look like an industry that’s good at working together on any kind of a common agenda?

Well worth a read, whatever side of the discussion you perceive yourself as supporting.

The Blog Silly Season Cometh

The comment volume on our blogs is waaaay down this week. And half the office are about to go on holiday. And that got me thinking:

Do blogs now have a silly season?

In the early days, us obsessives would keep the reader and comment levels high right through the summer. But as blogs become part of mainstream reading habits, are more mainstream trends going to be seen?

Should I save all the serious stuff for September, and leave August for less weighty blog posts? Like, say, about a notional blog silly season? 🙂

What is the role of MSM blogs?

I read a blog post by The Telegraph's Shane Richmond a couple of days ago that has been bugging me ever since. Not because I disagree with it, because on the whole I think he's right. It's just that something seemed "off" about it. Shane suggest that mainstream media blogs might have a role to play in promoting middle-ranking bloggers:

The conclusion is this: perhaps MSM blogs, often seen as the cuckoo in
the nest by those who are going it alone, have a role to play here.
Perhaps our position gives us the opportunity, maybe even the
responsibility, to help drive more "non-crazies" into the top tier of
the blogosphere.

And this bothered me for a few days. Yes, I do think it's a key role of journalist bloggers to link to the best of the community around them, and to encourage the growth of individual bloggers. But there seems to be an underlying assumption in Shane's piece that MSM bloggers have an inherent power that they can use for bloggy good. And my experience is that they don't have that power. They have to earn it like everyone else in the blogging world. A well-known name of brand is good for getting a first look, but that's all. It's the quality of what you produce that gives you power, be you MSM or amateur. 

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Le Web 3 ’07: Social Media versus Anti-social Media

Jonathan Medved of Vringo build a compelling case for the desire of the tech-savvy younger generation wanting to extend their personality both onto and into their devices.

... This intrigued, because, in the context of Cohen's speech, it implied that there is a generation who now accept internet communications as part of their life to such a degree that their main concern is imposing their own sense of identity into those communications, and perhaps seeing the media they consume and create through their assorted devices as part of who their perceive themselves.

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