A trade journal of a still-emerging field, written by Adam Tinworth.

Posts tagged media trends

A prominent YouTuber has lost a lucrative contract:

Since August, PewDiePie has posted nine videos that include anti-Semitic jokes or Nazi imagery, according to a review of his channel by The Wall Street Journal.

On Monday after the Journal contacted Disney about the videos, the entertainment giant said it was severing ties with Mr. Kjellberg, who as PewDiePie rose to prominence via clips of himself playing videogames or performing skits and making crude jokes.

What’s interesting about this is that a single YouTuber has reached enough prominence that their deals with major corporations warrant the attention of the Wall Street Journal.

Significant enough, in fact, that they pushed out out as a notification:

PewDiePie WSJ push notification

YouTubers are still a massively under-discussed part of the modern media business landscape.

Charlie Beckett thinks he detects signs of a stabilisation in media’s transition to digital:

At last they had a sense of where the battle lines are: mobile, algorithms, native advertising, millennial’s, wearables, etc. They have moved on from denial to mobilising their forces and re-arming for the next phase of war. But they are not entirely sure who the enemy is, what victory looks like, or where exactly the next battle is.

I suspect that the last line of that will prove the most prescient. The debate about the future of journalism has discernibly moved inwards again – we’re looking at what organisations we perceive as journalistic are doing, rather than what the wider public are adopting. If that continues, once again, we’ll miss the next big shift in digital.

Coffee in Tom Foolery

Four good reads that I think are worth your coffee time this morning:

  • Looking for a job in journalism? Kevin Anderson, who recently landed a great one, has some really excellent advice for preparing for the journalism job interview. His point about researching the community the title serves is very well-made, and all too often neglected by job hunters.
  • Meanwhile, Paul Bradshaw has some excellent advice for journalists looking to the security of their work, their online presence and their sources. You’re not paranoid if they’re out to get you, and given the nasty piece of legislation that was pushed through yesterday, I think we can assume that no online communication is secure, unless completely encrypted.
  • An interesting look at the media consumption habits of the under-24s. Consume with caution because we know that people habits change with age, but that’s more than balanced by the fact that they’re starting from a very different place that earlier generations.
  • Google has finally given up on its **”real names only” policy for Google+**. I’m not going to make the standard joke about G+ being a ghost town – as I can see clearly from my feed over there that it isn’t. However, the activity there is limited to select communities – but that was the case for Twitter and Facebook at the same stage (time-wise) in their evolution.

Enjoy your coffee.