Home » microblogging

Tag: microblogging

The Dangers of Web Neophilia

I've long found that posting in irritation can get me into trouble, so I've sat on this post for most of the week. But really, I've had enough now. The social media backlash is in full swing, and, frankly, if you didn't see this coming, you haven't been paying attention.

It started with linkbait expert Techcrunch poster Paul Carr shutting down his social media presence, but really gained momentum when Leo Laporte of the TWiT network realising that the majority of his microblogging activity was having no significant impact whatsoever.

Inevitably, most web tech is built by (surprise!) technologists, who are themselves often attracted to shiny new things over the established things of the past. That cadre of bloggers-turned-social media gurus who once sold us on the virtues of blogging have been flitting from service to service in search of the next big thing that they can evangelise. But increasingly, they've been wrong about the coming success stories. From FriendFeed (sold to Facebook, largely abandoned) to Google Wave, they've been trying to tempt us to follow them to the New Thing and abandon the Old Thing. And most people haven't obliged.

Indeed, as Alan points out, pretty much what these "leading voices" are doing is reflecting what less obsessive neophiles have been doing since the start: building on the existing utility of older services, rather than replacing the old with the new. And even then, people will only use those services that they see a clear, simple value in. FriendFeed and Wave were geek tools, not ones that would see mainstream adoption. And a good proportion of those web neophiles have no antenna at all when it comes to sensing what the mainstream will enjoy.

Read more

Opening Keynote: Suraj Kika on Twitter

Opening keynote is by Suraj Kika of Jadu.

He’s compared the massive growth of Twitter (1600% in 2009) with the wholesale shift of people’s attention away from mass media to personalised media.
It’s been a very example-based presentation so far. He cited #amazonfail as an example of engagement gone wrong – complete silence from the Amazone twitter account throughout. 
The company designed offices based on a blog post by Joel Spolsky, and went on to use his FogBugz software – from follower to customer in less than a year. They interact with many of their suppliers through Twitter. 
They have their own Twitter account – @jaducms
Short version of their approach:
  • Turn your customers into your evangelists on Twitter
  • Put real content out there, don’t just market
  • Engage with people
Oh, and it’s a great way to learn about the rest of the social stuff that’s happening on the internet.
ROI? Already got two strong leads. People are tweeting, so if you don’t get to them, your competitors would. People talk about our products on there. Need to be aware of that. If you add it to your marketing mix, you can benefit.
Corporate Twitter versus personal? He has three – a locked personal one, a professional one @surajkika and the corporate one – @jaducms – to which all the company can post. They manage this through the Jadu CMS which provides a workflow and trail. 

On Twitter, Journalism and Mumbai

Today’s unfortunate events in mumbai have raised some interesting questions about the relationship between Twitter and journalism.

A few places worth visiting:

Reblog this post [with Zemanta]