I've published my first post behind the Medium paywall. Will it pay off?
Interesting summation of Medium’s current business philosphy from Ev Williams:
If remuneration is not part of the equation for why you publish, I can’t imagine a stand-alone web site serving you better than Medium in terms of cost, simplicity, and, most importantly, reaching an audience.
If remuneration is part of your equation, you’re also in the right place, as long as you’re not looking to build an advertising-funded site.
(Worth noting: this was in response to a post listing all the publications that have quit Medium.)
"Pivot to Video" seems to be the new excuse for layoffs - but how realistic is it?
Süddeutsche Zeitung now has more subscriber revenue than ad revenue. And they're working very hard to connect up the publishing and editorial strategy.
Publishing platform Ghost is looking for three startups to work with as a technology - and monetisation - partner
Medium has moved a long way in the last few years - from a "platisher" to a combined platform and business model lab - and that's what we really need right now.
Buzzfeed is getting serious about UK-produced video - for its advertisers.
Blocking ad blockers seems like a sensible idea, right? Well, only if the tech works. And if it doesn't, you're just storing up trouble.
Are you reaching for high reach? That might be an error.
Creating an accidental video means you're going to be deluged by requests to use it - and possibly by an ethical dilemma.