Buzzfeed is getting serious about UK-produced video - for its advertisers.
A panel discussion at LeWeb about the revenue, platform and format problems of media in the evolving online world.
John Oliver skewers native advertising, digging into the heart of the argument many discussions carefully steer around.
Is native advertising the future? Or is it tricking brands into paying for something that's not actually doing them any good at all?
As one writer discovered - Mumsnet expects free content, or even for you to pay them to publish you...