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A trade journal of a still-emerging field, written by Adam Tinworth.

Posts tagged pewdiepie

A prominent YouTuber has lost a lucrative contract:

Since August, PewDiePie has posted nine videos that include anti-Semitic jokes or Nazi imagery, according to a review of his channel by The Wall Street Journal.

On Monday after the Journal contacted Disney about the videos, the entertainment giant said it was severing ties with Mr. Kjellberg, who as PewDiePie rose to prominence via clips of himself playing videogames or performing skits and making crude jokes.

What’s interesting about this is that a single YouTuber has reached enough prominence that their deals with major corporations warrant the attention of the Wall Street Journal.

Significant enough, in fact, that they pushed out out as a notification:

PewDiePie WSJ push notification

YouTubers are still a massively under-discussed part of the modern media business landscape.

Gaming vlogger PewDiePie is teaming with Disney to launch a new network

Further evidence that the YouTube celebrity phenomenon is rapidly growing in a parallel media industry, that is then cross-breeding with traditional media:

PewDiePie Power

After racking up over 10 billion views and more than 41 million subscribers on YouTube, internet sensation PewDiePie is kicking things up a notch with the launch of his own video network, Revelmode.

The comedic gaming vlogger is partnering with Disney’s Maker Studios to produce Revelmode content, along with a bunch of other YouTube stars

I doubt this will be the last such move.