A trade journal of a still-emerging field, written by Adam Tinworth.

Posts tagged reactions

It’s not hard to find this adorable:

Yes, it’s the CGI team from Industrial Light & Magic, watching reaction videos to the trailer for Rogue One, the forthcoming Star Wars movie.

In a month where we’ve seen so damn many examples of the negative impact of social media, it’s nice to see a more positive one. And while, yes, this is marketing, it’s also an example of communication. Fans of Star Wars who have gone into professional filming are reacting to the reactions of fans who makes YouTube videos. It’s sort of a meta-reaction video.

The circle is now complete

More than that, it’s a circle of communication between the creators and their audience that allows a degree of interplay. We’ve reached an interesting point in our culture where fans of the media of the 70s and 80s are now professionals in their own right, and able to bring both their fandom and their skills to bear on old franchises. The revival of Doctor Who under the acclaimed Russell T. Davies (a Who uber-fan) a decade ago is a classic example of that. At leat two of the lead actors – David Tennant and Peter Capaldi – are fans, too. The rebirth of the Star Wars franchise last year is another example.

However, there’s a really careful line to walk between being a fan and being a professional. You don’t just want to make something for the fans – you want to make it for everybody. But equally, you need to understand what it was about these narratives that made people fans in the first place. And it’s easy within your fannish professional bubble to make the wrong calls. At least here we’re seeing people take some form of sanity check on their own work.

Well, as long as they’re also watching the negative reactions…

[via The Mary Sue]

Facebook’s Like button evolves into Reactions

The Like button is about to get a whole lot more nuanced, with a new range of emotions available to react to posts. The change is rolling out in the coming weeks. But how to implement it without confusing the Facebook interface?

Zuckerberg had a solution: Just display the usual thumbs-up button under each post, but if someone on her smartphone presses down on it a little longer, the other options will reveal themselves. Cox’s team went with that and added animation to clarify their meaning, making the yellow emojis bounce and change expression. The angry one turns red, looking downward in rage, for example. Once people click their responses, the posts in News Feed show a tally of how many wows, hahas, and loves each generated.

And, of course, more emotional reactions means a richer range of data for Facebook to parse…

facebook anger_1

(The whole linked piece is worth a read, for its insights into Chris Cox, a big player in Facebook, with a low profile outside its walls.)

The observant will have noticed that I’ve been using Disqus as the comment service on this blog for the last few months, and I’ve been very happy with it. The ability to manage via e-mail is a boon, and the spam blocking is superb. I also like the way that it aggregates social web mentions and reactions to the post. And, this morning, I noted that they’ve revamped the way that displays. Before, it was a long list of tweets, etc. And now it looks like this:


And this is how the detail looks:


Rather pleased with that. It’s a great visual improvement.