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There’s a problem with “trending”

It’s Time to End ‘Trending’:

The first problem with “trending” is that it selects and highlights content with no eye toward accuracy, or quality. Automated trending systems are not equipped to make judgments; they can determine if things are being shared, but they cannot determine whether that content should be shared further. Facebook’s trending section is fully automated.

I think even my five year old has just about figured out that quantity rarely equals quality, but she’ll probably forget it once she’s a teenager.

How have we managed to turn the internet into the world’s biggest high school popularity contest?

Twitter Logo

Twitter’s abuse problem is, at heart, a technology problem

This is a damning summation of Twitter’s structural problems:

“It’s a technology company with crappy technologists, a revolving door of product heads and C.E.O.s, and no real core of technological innovation. You had Del saying, ‘Trolls are going to be a problem. We will need a technological solution for this.’” But Twitter never developed a product sophisticated enough to automatically deal with with bots, spam, or abuse. “You had this unsophisticated human army with no real scalable platform to plug into. You fast forward, and it was like, ‘Hey, shouldn’t we just have basic rules in place where if the suggestion is to suspend an account of a verified person, there should be a process in place to have a flag for additional review, or something?’ You’d think it would take, like, one line of code to fix that problem. And the classic response is, ‘That’s on our product road map two quarters from now.’”

Now, it’s a quote from a former executive, so should be taken with a substantial portion of salt.

But it does ring true.