Micro.blog is a small microblogging service, but which is growing fast and using the open web. You should try it.
The Like button is transforming into Reactions - making Facebook an even better data collector.
Deliver more for less, and investing things that save money
Niall Cook has started his talk with a challenge to preconceptions about social networking in corporates. It's not a case of buying something with Enterprise 2.0 on the box and thinking it will work. It won't.
Marc Canter (who didn't, in fact, perish yesterday) lead an entertainingly scrappy session on open standards around social information. He started by giving Facebook's senior platform manager Dave Morin a hard time about Facebook apps. Has the social network pushed apps back with the recent revamp of the site?
Morin responded that there were always multiple integration points for apps, and the most important was the profile box, but that didn't always give a good user experience. The news feed has become very popular, and that's become their focus. Users can display most recent actions. Devs can user it to get engagement.
Canter riposted quickly: "The feed is the epitome of your locked in strategy."
Dave Recordon, the open platforms tech lead from Six Apart joined in the criticism: "Open platforms have been more successful, historically," he argued. Even if Facebook is currently the shiney place, if developers can write and application once and put it loads of places, Facebook will be marginalised.
MySpace has taken the opposite route, argued Max Engel, head of data availability initiative at MySpace. They're building using open standards because the "internet routes around roadblocks and we want to be part of the flow". MySpace users already thing of themselves as Myspace.com/profile, so we're in a great place to bring thsi forward. "We've now implemented everything on the open stack." The stack is a group of technologies which enable open social platforms. Canter gave us this slide of it:
Here they are:
Although the presentation gives some good examples of niche social networks in use, I like Lee’s analysis of the value of Facebook against niches, which makes a nice riposte to last week’s BBC story:
I remain convinced that intimacy and common purpose are more in line
with the culture of the internet than mega-malls like Facebook, where
funders are more interested in achieving a ridiculous $15bn valuation
for the company than in changing peoples’ lives for the better.
And the rights tools can improve people’s working lives, just as much as they can their personal lives…
So much for the idea that businesses should be using Facebook-like news feeds. Auntie Beeb thinks we should be using Facebook itself:
And while more work-specific systems, such as LinkedIn or bespoke in-house software tended to be used for work matters, the likes of Facebook, Bebo and MySpace still had a place, said Peter Bradwell, a Demos researcher and the report’s author.
“Banning Facebook and the like goes against the grain of how people want to interact. Often people are friends with colleagues through these networks and it is how some develop their relationships.”
Of course, as one would expect, this is a horribly shallow rendering of a much more complex report, which you can snag from the Demos site.