Are persistent social sharing buttons and bars making sites less readable?
Sharing activity to Twitter has declined by 11.28% since November 20th.
The “social proof” theory of the impact of sharing buttons proved by its withdrawal…
Facebook has a very simple tool in its war with YouTube: useful comments
Facebook seems to be pushing the organic reach of Page posts towards zero. That leaves paying - or persuading others to share your work for you.
Google+ isn't a social network destination site - it's a series of social tools interwoven through Google - and B2B should be taking it seriously…
Would you "share gate" your content - force people to share it on social networks before they can access it?
The Guardian's experience with Facebook has proven that your archive content has value - are you taking it seriously?
Social sharing buttons pushed to the backseat a little around here...
This was a liveblog I abandoned because it didn’t seem “content rich” enough. I originally planned to mix it with the Sean Parker interview, as he’s an investor in the service, but that proved big enough to stand entirely by itself.
I have a confession: I’m not a Spotify user. Oh, I have the app on my Mac and iPhone, but I’ve never got into the habit of using it. I still habitually play music from my own collection. I’m so middle-aged. However, I’m also aware that it’s reached almost cult-like status amongst many of my more webby friends, so I was interested in hearing Ek talk more about it..
Spotify arose as a response to the growth of piracy in Sweden – they wanted to make it easier to consume and share music that it was to pirate it. What happens if you have iTunes with ALL the world’s music in it? “We wanted it to work everywhere, like water.” Loïc seems to be unaware that it was available for years in the UK before it headed to the US, which is odd. Cracking the US wasn’t easy, says Ek – it took two years. They set targets for themselves, and proved repeatedly to the record labels that this works. What are people paying for? Portability.
Big news: Spotify radio – a streaming experience.
It’s a “lean back” experience. Unlimited skips, unlimited stations. That’s a direct play against things like Pandora, and actually makes it more appealing to me – rather than having to pick and choose songs, I can fire it up and let it run.
The business has £2.5m paying customers – the majority paying €10 per month
So, are they going to sell? Ek says not. They just want to build a great company – everything else is secondary. The objective is not to sell.
Music fans might also enjoy the video from the party for Le Web attendees, featuring the Ting Tings…
Social media, however, and Facebook in particular, are emerging as a powerful news referring source. At five of the top sites, Facebook is the second or third most important driver of traffic. Twitter, on the other hand, barely registers as a referring source. In the same vein, when users leave a site, “share” tools that appear alongside most news stories rank among the most clicked-on links
I do wonder if the results show a combination of more mainstream adoption of Facebook than Twitter, alongside a tendency for national media to choose Facebook sharing over others when they integrate options into their pages.