The Guardian is part of the social video club, with 200m aggregate views
But there’s an awful lot of unnecessary buzzwords and jargon in describing the basic psychology of social video in there.
Apple dropped some new kit this morning – a red iPhone, a better iPad (non-Pro), and some watch bands.
Oh, and a social video making app:
Apple today introduced Clips, a new app that makes it quick and fun for anyone to create expressive videos on iPhone® and iPad®. The app features a unique design for combining video clips, photos and music into great-looking videos to share with friends through the Messages app, or on Instagram, Facebook and other popular social networks.
One interesting touch for mojos on the go:
With Live Titles in Clips, users can add animated captions and titles using just their voice. Captions are generated automatically as a user speaks, and appear on screen perfectly synced with the user’s voice. Users can mix and match different styles, and tap any title to adjust text and punctuation, or even add inline emoji. Live Titles supports 36 different languages.
It’s not available to download quite yet – it will be out in April. But it looks like it could be a very handy tools for journalists working on social video quickly from the field. Look for a full review next month.
Are you now, or have you ever been, a Viner? In which case, you need to act sharpish, to rescue access to your content. Vine as we know it dies on January 17th, and you only have until then to download your content:
And last but not least, you can now download your Vines through the app or the website. All of your Vines will continue to live on the vine.co website so you can browse all of the amazing videos you created over the years.
Nothing’s being deleted, but if you want access to the original video files, the clock is ticking…
The Vine app itself is becoming a looping video camera for Twitter:
Here’s what’s coming: in January, we’re transitioning the Vine app to a pared-down Vine Camera. With this camera app you’ll still be able to make six-second looping videos, and either post them directly to Twitter or save them to your phone.
Oh, and Giphy has a handy tool for converting your Vines into Gifs…
Life after Vine:
The drumbeat of doom was such that most of the app’s biggest names, after attempting a remarkable shakedown, had long migrated to Snapchat, Twitter, YouTube, and such, mostly only using Vine now to advertise that exodus. Miel has followed suit, to a degree, but worries that the appeal won’t transfer — her appeal, or the medium’s. Vine was never quite as craven — or quite as specifically teenaged — as the media attention made it seem. It prized, and perfected, a very specific and impressively bizarre and wholly universal thing.
Interesting insight into the rise and path to survival of the Vine celebs, even as the platform that birthed them dies.
People often think of YouTube as social media, but it’s never really been a social network. Sure you could subscribe to a creator’s channel, but it was a very one-way, broadcast relationship.
That might be changing – a little – with the launch of YouTube Community:
The brand new Community tab on your YouTube channel gives you a new, simple way to engage with your viewers and express yourself beyond video. Now you can do things like text, live videos, images, animated GIFs and more, giving you easier, lightweight ways to engage with your fans more often in between uploads, in real time. Viewers will be able to see your posts in the Subscriptions feed on their phones. They can also opt into getting a notification anytime you post.
And it looks something like this:
This feels like a defensive move from YouTube – it encourages creators to develop their audience relationship within the YouTUbe platform, rather than moving their viewers into a different platform for non-video updates. If anything, it’s a laggard response to the overwhelming success of Facebook Video, which is clearly a draw for existing and emerging creators.
Bolting on social network features to existing platforms does not have a great success rate as an idea. It remains to be seen if this will be any better. But I’m not betting on it.
…it’s hard to experiment with time-lapses when you don’t switch your lights on.
Paul Bradshaw does an interesting thing in sharing his answers to student questionnaires on his site. It’s interesting, because sometimes the questions are as indicative of the mindset amongst students as the answers are about the rest of us. So, here’s a recent questionnaire I filled in for an LCC student…
1- Could you briefly introduce yourself, what you do, your area of expertise and how long have you been doing this?
While I’m a business journalist by background (starting around 20 years ago), for the last decade I’ve worked largely on digital journalism and publishing – understanding what the internet does to our reporting – and our business models.
2- How would you define the term of ‘spreadable news’ and what impact [direct or indirect] does it have on journalism?
Spreadable news is news that is designed to spread on social media and find its audience that way. It’s an acknowledgement that news is less of a destination than it used to be. Social networks have drawn people’s attention, and so sometimes we have to piggy back on them to be read. Social is now the biggest traffic source across news sites generally – just beating out search.
2.2- Could you give me a few examples of the way journalists have to adapt their work to make it more ‘sharable’ and relevant to the audience?
Principally it requires a different style of headline writing – one that is designed to invoke an emotional reaction. But beyond that, it’s spending into new formats for news – especially video. Social video doesn’t look anything like the standard TV news package and finding a vocabulary for that is a struggle for many news organisations. (more…)