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A trade journal of a still-emerging field, written by Adam Tinworth.

Posts tagged social video

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Are you now, or have you ever been, a Viner? In which case, you need to act sharpish, to rescue access to your content. Vine as we know it dies on January 17th, and you only have until then to download your content:

And last but not least, you can now download your Vines through the app or the website. All of your Vines will continue to live on the vine.co website so you can browse all of the amazing videos you created over the years.

Nothing’s being deleted, but if you want access to the original video files, the clock is ticking

Vine - download your files

The Vine app itself is becoming a looping video camera for Twitter:

Here’s what’s coming: in January, we’re transitioning the Vine app to a pared-down Vine Camera. With this camera app you’ll still be able to make six-second looping videos, and either post them directly to Twitter or save them to your phone.

Oh, and Giphy has a handy tool for converting your Vines into Gifs

Life after Vine:

The drumbeat of doom was such that most of the app’s biggest names, after attempting a remarkable shakedown, had long migrated to Snapchat, Twitter, YouTube, and such, mostly only using Vine now to advertise that exodus. Miel has followed suit, to a degree, but worries that the appeal won’t transfer — her appeal, or the medium’s. Vine was never quite as craven — or quite as specifically teenaged — as the media attention made it seem. It prized, and perfected, a very specific and impressively bizarre and wholly universal thing.

Interesting insight into the rise and path to survival of the Vine celebs, even as the platform that birthed them dies.

People often think of YouTube as social media, but it’s never really been a social network. Sure you could subscribe to a creator’s channel, but it was a very one-way, broadcast relationship.

That might be changing – a little – with the launch of YouTube Community:

The brand new Community tab on your YouTube channel gives you a new, simple way to engage with your viewers and express yourself beyond video. Now you can do things like text, live videos, images, animated GIFs and more, giving you easier, lightweight ways to engage with your fans more often in between uploads, in real time. Viewers will be able to see your posts in the Subscriptions feed on their phones. They can also opt into getting a notification anytime you post.

And it looks something like this:

YouTube Community

This feels like a defensive move from YouTube – it encourages creators to develop their audience relationship within the YouTUbe platform, rather than moving their viewers into a different platform for non-video updates. If anything, it’s a laggard response to the overwhelming success of Facebook Video, which is clearly a draw for existing and emerging creators.

Bolting on social network features to existing platforms does not have a great success rate as an idea. It remains to be seen if this will be any better. But I’m not betting on it.

Paul Bradshaw does an interesting thing in sharing his answers to student questionnaires on his site. It’s interesting, because sometimes the questions are as indicative of the mindset amongst students as the answers are about the rest of us. So, here’s a recent questionnaire I filled in for an LCC student…

1- Could you briefly introduce yourself, what you do, your area of expertise and how long have you been doing this?

While I’m a business journalist by background (starting around 20 years ago), for the last decade I’ve worked largely on digital journalism and publishing – understanding what the internet does to our reporting – and our business models.

2- How would you define the term of ‘spreadable news’ and what impact [direct or indirect] does it have on journalism?

Spreadable news is news that is designed to spread on social media and find its audience that way. It’s an acknowledgement that news is less of a destination than it used to be. Social networks have drawn people’s attention, and so sometimes we have to piggy back on them to be read. Social is now the biggest traffic source across news sites generally – just beating out search.

2.2- Could you give me a few examples of the way journalists have to adapt their work to make it more ‘sharable’ and relevant to the audience?

Principally it requires a different style of headline writing – one that is designed to invoke an emotional reaction. But beyond that, it’s spending into new formats for news – especially video. Social video doesn’t look anything like the standard TV news package and finding a vocabulary for that is a struggle for many news organisations. (more…)