Apple dropped some new kit this morning – a red iPhone, a better iPad (non-Pro), and some watch bands.
Oh, and a social video making app:
Apple today introduced Clips, a new app that makes it quick and fun for anyone to create expressive videos on iPhone® and iPad®. The app features a unique design for combining video clips, photos and music into great-looking videos to share with friends through the Messages app, or on Instagram, Facebook and other popular social networks.
One interesting touch for mojos on the go:
With Live Titles in Clips, users can add animated captions and titles using just their voice. Captions are generated automatically as a user speaks, and appear on screen perfectly synced with the user’s voice. Users can mix and match different styles, and tap any title to adjust text and punctuation, or even add inline emoji. Live Titles supports 36 different languages.
It’s not available to download quite yet – it will be out in April. But it looks like it could be a very handy tools for journalists working on social video quickly from the field. Look for a full review next month.
This looks like a really handy device for both stabilising and improving the audio of your video:
Buzzfeed is restructuring by splitting into entertainment and news divisions. CEO Jonah Peretti makes an interesting point:
Having a single ‘video department’ in 2016 makes about as much sense as having a ‘mobile department.’ Instead of organizing around a format or technology, we will organize our work to take full advantage of many formats and technologies.”
Video has become so prevalent in both news and entertainment, and developed so many different forms, that a single video department makes little sense any more. The language and techniques used to produce reporting dn explainer videos are very different from short comedy, or cooking clips.
In fact, it makes as little sense as having a “writing department”.
[via Emily Jane Fox, Vanity Fair]
Here’s another example of a serious documentary being shot on an iPhone:
The thing that baffles me about this – or, at least, which isn’t made clear in the video – is why, once you go to the hassle of shooting with huge cinema lenses, would you add to your hassle by using an iPhone as your capture device, rather than an actual video camera?
There’s clearly more to this story than explained here.
Anyway, here’s the full documentary for your enjoyment:
Maybe I am finally getting old, but this change depresses me:
According to several app makers and media companies, many of the world’s video consumers don’t seem to think vertical videos are wrong — in fact, a lot of us prefer them. There is a simple explanation for the dawning preference. According to the venture capitalist Mary Meeker, we now collectively spend about 30 percent of our screen time with devices that are best held vertically, like smartphones and tablets. That time spent is growing quickly, and on tall screens, vertical videos simply look and work better than those shot “correctly.”
Yes, vertical video maybe actually be in the ascendency.
One last time, let’s enjoy this before it becomes irrelevant:
Interesting [announcement from Quartz editor Kevin Delaney, explaining why the business site is about to get serious about video:
We’re now entering into video production, with a small team of experienced digital video journalists experimenting ambitiously with new formats, techniques, and distribution.
That final word – distribution – is key. That suggests that Quartz will be pushing its video onto Facebook and YouTube as much as trying to drag people to the site to watch it. And they’re not just thinking about computer and mobile use, either:
[…] the over-the-top video disruption means unprecedented opportunities for upstart media players to distribute their content to users’ television sets and computers.
Pays for plays
The question, of course, is monetisation. Delaney explicitly says that the video production team won’t have to worry about that at first:
We’re liberating them for an initial period from ad inventory requirements and preconceptions about what they produce should look like.
However, they do have a revenue agenda:
We believe that respecting our users and their time means not placing 15- or 30-second pre-rolls in front of videos. We’d prefer to do the hard work of tackling the creative and business challenges of inventing non-preroll forms of sponsorship that maximize both user satisfaction and revenue.
In other words: “Go away, experiment, and when you figure out what works, we’ll figure out how to monetise it.”
It’s a good approach – I’ve seen some terrible video produced simply because there was money on the table from advertisers that needed video inventory. This way the product will lead the revenue.
Here’s a nice example of a reporting video shot using a phone from Auntie Beeb. Note how he uses the phone’s mobility to give a sense of environment, and keeping himself in shot and the central point helps the audio stay acceptable.
Years ago, I was obsessed with the fact that journalists focus on kit quality over content quality when it comes to doing multimedia work. Nothing I’ve done in the last couple of years has suggested to me that this has become any better as an issue. The quality you can get out of your mobile phone is astonishing compared to what mid-range dedicated cameras were doing a decade ago. Concentrate on doing great work with your phone, and upgrade when you hit its limitations.
And when I say “concentrate”, think about how you can do better work with it.
Here’s a wonderful example from Apple of what the iPhone can achieve when used cleverly:
What’s even more interesting is that there’s a behind the scenes video showing how it was all done:
Now there’s some serious kit in there – some of it to allow it all to be shot in one day, yet directed by one guy (Jake Scott – the son of Ridley Scott, who directed the first ever Mac ad, fact fans). But the majority of it is just dedicated to helping keep the phone more steady – or to allow it to move more smoothly. You can get a bunch of the way there with just a Glif and a GorillaPod. But there’s also hand-holding, but thoughtful, two-handed hand-holding.
For a touch more inspiration, they’ve also done a behind the scenes on a Burberry fashion show captured with an iPhone 5s:
Stop worrying about the kit. It’s all about the content quality.
That was quite a week – only three working days, marking to finish, four separate lectures or workshops and a whole day’s filming. No wonder I haven’t been posting.
Now, about that filming. Several years back, as still cameras started doing better and better video, I was tracking the trend eagerly, as part of my remit in my old job of looking at what tools our journalists should be using.
On Tuesday, I found myself being filmed for much of the day – and this is what the cameras looked like:
I mentioned this to Frit and she said that a significant proportion of serious film-makers she knows are now using DSLRs for their shooting rather than “proper” video cameras.
Convergence is a fascinating thing. Coupling this with the thoughts on the rise of the networked camera – or camera phone – and the fall of the standalone camera, you do wonder if we’re going to end up with just two major categories of camera in use for the vast majority of people: the phone, and the serious DSLR/CSC with video capabilities…
- Don’t read any more posts with headlines like this one – because nobody really knows yet
- Get out there, experiment with it and find your own uses for it.
Social media tools like this take a long time to find their footing and become useful. Facebook existed for years without the news feed that we now think is the heart of the service. Instagram started off as a game called Burbn. Twitter’s hashtags, @replies and retweets? All ideas created by the users and initially resisted by Twitter itself. Nobody knows exactly what a new tool will become in its early stages – least of all the people creating the service.
Look at Twitter’s similar video service Vine: it’s been out for five months, and only now are interesting uses of it beginning to emerge. Look at the work my friends at Brilliant Noise are doing with Vine, for example. That comes from experimenting with an open mind, not reading click-bait posts in the first few days.