The wholesale shift towards video production might be more of a rebalancing.
Can an iPhone hold its own against a real movie camera? No, of course not. But that gap is narrowing…
Buzzfeed is getting serious about UK-produced video - for its advertisers.
Buzzfeed is splitting into two divisions, and dumping the concept of functional rather than content, departments.
Kevin Delaney's memo about Quartz's video push bears some close reading