Creating an accidental video means you're going to be deluged by requests to use it - and possibly by an ethical dilemma.
Marc Settle's quick Twitter video quickly turned into a media storm.
YouTube celebs now carry more influence than traditional ones. How will that change their creative output?
Making viral videos is hard. Finding and licensing them is a much more sustainable business model.
A TED Talk that has dropped through time from 2023
Kevin Allocca talks at TEDYouth about why certain videos go viral
There are times when Twitter completely embodies the phrase “making a mountain out of a molehill”.
Our Audience has an audience