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A trade journal of a still-emerging field, written by Adam Tinworth.

Posts tagged YouTube celebs

A prominent YouTuber has lost a lucrative contract:

Since August, PewDiePie has posted nine videos that include anti-Semitic jokes or Nazi imagery, according to a review of his channel by The Wall Street Journal.

On Monday after the Journal contacted Disney about the videos, the entertainment giant said it was severing ties with Mr. Kjellberg, who as PewDiePie rose to prominence via clips of himself playing videogames or performing skits and making crude jokes.

What’s interesting about this is that a single YouTuber has reached enough prominence that their deals with major corporations warrant the attention of the Wall Street Journal.

Significant enough, in fact, that they pushed out out as a notification:

PewDiePie WSJ push notification

YouTubers are still a massively under-discussed part of the modern media business landscape.

Blogosphere magazine has just revealed its latest cover star Рthe ubiquitous Zoella. The reveal video does give some surprising insights into the impact on her life of YouTube-driven celebrity. The idea of bus tours driving by your house is rather disturbing…

The Mail has got rather hot under the collar at the imagery, though:

But seven years after she first burst onto the scene, Zoella’s latest photo shoot, in which she lounges on a bed in just her underwear, is further evidence of the teen idol’s move towards an increasingly grown-up image.

YouTubers. Bless ’em. They grow up so fast.