The BBC Blogs Beat us to Movable Type 4

It’s nice to see that another big blog platform has been successfully upgraded, though, and I did find their stats interesting. Jem Stone gives their numbers at about 12,000 blog posts – about half of what we’ve published – and 1 million comments, which is many, many times what we’ve achieved. That suggests that the Beeb blogs are getting better engagement than us, which wasn’t a huge surprise to me. We still have a lot of work to do on creating the sort of blogs people want to engage with, not just read. That said, as a colleague pointed out, the BBC’s audience is probably many, many times ours, so in terms of ratio of comments to visitors, we may not actually be doing that badly.

Anyway, congratulations to the folks behind the BBC blogs. And, um, if you hit any major problems, could you warn us in the next week or so?