File this under "how did I miss this?":
Alec Cochrane, one of our web analytics gurus at RBI has been blogging for a little while now. When Can I Stop is of the "occasional post, but in great depth" school of blogging, but gives a real insight into the sort of thought processes we're going through when measuring our success (or not) on the web.
His recent post, Engagement is Conversation is well worth a look.
Now, if only I could wean my colleagues off starting their personal blogs on Blogger...
I've always been of the opinion that if you're going to write a blog, you might as well get in bed with the devil and write it on a bit of Google owned software.
Ah, but you could at least get a domain name, just in case you ever wanted to escape Google's gentle caresses…