Nice summary of the key concept so many people from traditional media are struggling to understand from Neil Perkin:
Jason and Gareth talk about the flow of information over time: "ideas as unfolding stories, a stream of iterations and interactions that invite people into the process". This makes sense in a world in which people are becoming content creators as much as they are consumers, and where content increasingly needs to be free-flowing and responsive, and services and applications need to be both scalable and portable. It's What Russell Davies once called 'designing for streams'. As my Mum used to say, it's all about the journey, not the destination.
Doesn't sound much like a print publication does it? Right. Please stop building websites that function like print publications, then. Thanks for your co-operation. :)
Sorry, it all sounds like gobbledegook to me.
"Ideas as unfolding stories, a stream of iterations and interactions that invite people into the process"
There's no reason that a print publication can't (or shouldn't) do that - especially one in a specialist sector where the readers are more knowledgeable about the subject than the journos are.
I was going to say that interactions just take a lot longer with print. But even a print-only publication can interact with its readership multiple times a day: on the phone, at conferences, one on one. The print magazine itself is (or can be) just a snapshot of that interaction at one point in the stream.
I dunno, but the more I think about it, the more convinced I am that it isn't just new media that we're struggling to understand - it's the full potential of traditional media.