US citizens look at "social stuff" online...
Initially, I got rather excited by this infographic that’s doing the rounds:
[](https://i2.wp.com/www.onemanandhisblog.com/content/images/2010/08/nielsen-pie-chart.jpg)
Another great chart to challenge people’s preconceptions! Hurrah!
And then I looked at it a bit harder. Social networks and blogs lumped together? That’s…not very useful. It implies that people want a significant amount of their content delivered in a social manner, but doesn’t give us any clear picture of how relationship-driven that delivery actually is. Hummph.
Luckily, there’s [more detail in the original blog post](http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/), although not enough to really tease apart what’s going on here. The mobile use pie chart is worth a squint, though.
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