About your advertising-led business model...

Adam Tinworth
Adam Tinworth
[![Safari Extension Gallery](https://i1.wp.com/www.onemanandhisblog.com/content/images/2011/10/safariextensionsgallery-thumb-520x320-2133.png?resize=520%2C320)](https://i1.wp.com/www.onemanandhisblog.com/content/images/2011/10/safariextensionsgallery.png)
So, I wondered over to the [Safari Extensions Gallery](https://extensions.apple.com/) to grab the [new Evernote extension](http://blog.evernote.com/2011/10/05/evernote-safari-web-clipper-now-available/). And what did I find at the top of the most popular list?
[![AdBlock Extension](https://i1.wp.com/www.onemanandhisblog.com/content/images/2011/10/adblock-thumb-520x224-2131.png?resize=520%2C224)](https://i0.wp.com/www.onemanandhisblog.com/content/images/2011/10/adblock.png)
I’d always assumed AdBlock and adblocking browser plugins were very much a minority activity. Now I’m wondering if that’s case…
adblockingadvertisingbusiness models
Adam Tinworth

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.