March 13, 2012
Twitter buys Posterous: Why?
In a surprise move, Twitter have acquired blogging site Posterous.
The question of course, is: "why?" The information from the companies is pretty vague.
Guess 1: (the view held by my Twitter community) It's a pure talent acquisition, Posterous will be shuttered, and the team will help develop Twitter
Guess 2: From Splat F:
Both posts are predictably vague about what the Posterous team will be doing at Twitter, but here's a not-so-wacky guess: Building out Twitter's photo/video/link/multimedia sharing services. These are currently rudimentary, but they're important in competition with Facebook, Tumblr, Pinterest, and other broad "sharing" services.
Guess 3: There's actually a synergy here, as Twitter start to build on top of their microblogging service with focused blogging that help feed their Discover product.
Anyone care to place a small wager?
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