Was Gigaom's revenue model really broken?
Should we be taking a harder look at the potential ad revenue of the (defunct) Gigaom? Rick Waghorn thinks so:
Maybe, just maybe, the fall of the Gigaom empire is the first tremor of a bigger earthquake; evidence that something is seriously awry in the relationship between publisher and advertiser if 6.5m passionate tech readers when matched to widely valued original content can’t deliver a living for the journalists concerned.
Short version: Gigaom seems to have had a big enough audience to draw a decent ad revenue, but not enough to support the size of staff it was running on. The more I read about the fall of the tech site, the clearer it becomes that the mismanagement of the company was the biggest single reason for the failure.
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Some Good Reading About The Future of News Paid Members Public
Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media