Following a question from the audience, O’Reilly suggested that it’s easy to get too distracted by a mistaken idea of what you think your focus should be.
A member of the audience asked about free versus paid models. “We will see more paid models, as not everyone will get the millions needed to make free pay,” suggested O’Reilly.
Vardi seemed to disagree: “The user is both a particle and wave. Contributor and distributor – if he does your viral marketing, you will do better.”